Responsibilities and tasks 1. Initial project analysis - Business and users requirements gathering - Current system architecture analysis to meet scaling and external services interaction requirements 2. Product strategy development - Determining must have and nice to have product features - Creating Road map - Creating business model and financial costs and incomes forecast - Developing product marketing strategy 3. Managing project - Creating epics and tasks plan based on product vision - Project team management and roles distribution - Gantt timeline planning - Feature costs analysis - Legal and financial project management 4. Creating user stories, prototypes and final designs - Transforming user stories into interactive prototypes - Supervising graphic designers work 5. Start and supervise development process - Presenting and handling final designs to development team - Dev supervision Achievements. - Developing product strategy, prototyping and designing 100+ screens for ferry tickets purchasing mobile app from the scratch in 2 months - With dev team designed service based architecture, that meets must have product features and future nice to have features implementations, easy scalable, support continuous delivery and failure resistance - Legal issues has been settled with all project partners See for details - https://www.behance.net/gallery/53244235/e-travel-mobile-app

MARKETING: * Competitors analysis (open counters, insiders, articles, alexa index). New competitor’s effective features monitoring. * Determination of market volume and product’s market share. Develop market winning product strategy. SWOT, KPI. Working with partners. *Business model development. Forecast of Paying Conversion, ARPPU, LTV, Сhurn. Calculation of subscription and user attraction costs. FINANCE: * Financial model development. Product/project costs. Product development and promotion costs. Cash flow. ROI. The break-even point prediction. USER-CENTERED DESIGN: * Specify targeted audience. Conducting quantitative/qualitative user research. User needs and insights determination. Creating storyboards and use cases analysis. Prioritising product functions. Creating and testing low/high fidelity and clickable prototypes (work in Sketch, Fireworks, Photoshop, Axure). GA, YM analytics. Usability testing. PRODUCT/PROJECT MANAGEMENT: * Key product stakeholders interviews. Business requirements determination and prioritisation. * Creating product Roadmap considering functions implementing strategy. * Managing project team (UI/graphic designers, front/back end developers)

RESPONSIBILITIES: * Product strategy, concept and roadmap development. Determining product KPI * Competitors research * Business and users requirements determination. Transfer them into task and product functions * New product features evaluation and prioritisation * Creating storyboards and use cases analysis * Creating and testing low/high fidelity and clickable prototypes * Users behavior analytics in GA * Conducting usability and A/B product hypothesis testing * Traffic channel homogenity A/A testing * Supervising design implementation. ACHIEVEMENTS: * Moderator cabinet redesign on crowdspace.ru * Prototypes and final design of social networks and mobile phone binding to crowdspace user profile * Norman Nielsen Group the pyramid of needs implementation in social networks and mobile phone binding feature * Strategy, prototypes and final design for Sberbank online focus groups project

FUNCTIONS: * Market volume determination. Creating development strategy. Competitor analysis. SWOT. Cash-flow * Bridging development strategy with user cases and product functions * Developing several design solutions for each use case * Prototypes usability testing. A/B, A/A tests. Heat maps. Optimal solution choice * UI/UX design of high/low fidelity prototypes with the iteration testing * Supervising design implementation. Making CSS, HTML layouts. Integrating j-query mobile, j-query and java script modules into project * Admob, GA integration into project. Monitoring user behaviour and advertising company effectiveness ACHIEVEMENTS: * Developed websites, mobile apps protopypes and conducted usability researches for Megafone, MrDoors, Workle, Promsviazbank, Izitech, Artkrug, Consultant Plus, Puzzle English (see portfolio - https://www.behance.net/Zengeor) * Developed Windows phone mobile social app to cope with insomnia * Developed 4 Android apps on psychological topic.

FUNCTIONS: * Interviewing key product stakeholders. Gathering and prioritising business requirements * Develop strategy, kpi and product roadmap * Coordinate design and development teams * Conducting qualitative and quantitative research * Creating user stories and prototypes * Expert supervision of design implementation ACHIEVEMENTS: New interface design implementation in bank cash machines

FUNCTIONS: Strategy - * gathering business and users requirements - stakeholders interviews, usability research, brain storming sessions * project tasks determination via mind mapping and visual research * transferring users requirements into products functions Design - * analysing use cases, creating storyboards * creating information and navigation structure (Microsoft Visio) * creating composition and graphic design (Adobe Fireworks, Photoshop) * creating low/high fidelity clickable prototypes (Axure) * CSS and HTML development (Adobe Dreamweaver) Testing - * Usability product tests. GA and YM analytics * Expert users interfaces evaluation Design team managment (UI designers, usabiity researchers) ACHIEVEMENTS: Web design- * oplata.beeline.ru redesign * card.beeline.ru redesign * product “Antivirus and parental control” redesign * created flash video real for RuRu.ru * created design concept for Beeline marketing website Mobile apps- * created information, navigation and composition design for "Beeline future with NFC" Android app * Created graphic design for “Beeline services” ios app Interactive Voice Response (IVR) - * redesigned and tested IVR system

FUNCTIONS: * conducting design research - key stakeholders interviews, gathering interface requirements * analyse use cases and create storyboards * create wireframe and clickable prototypes * usability tests and supervision design implementation ACHIEVEMENTS: * developed sites and e-shops on CMS Drupal, Ubercart, Joomla * created widgets, landing pages, flash presentations (Adobe Fireworks, Dreamweaver, Photoshop, Illustrator, Flash professional, Axure)

FUNCTIONS: presale/sale, coordinate projects on audio/video technologies for theatres, concert halls, sport buildings, etc. * Presale: identify potential customers, product presentation, commercial proposals * Sale: contract or tender negotiations, creating project budgets and cash flow documents, signing contracts * Team management: creating project team (chief engineer, technical engineers, logistic administrator), identify project’s bottlenecks, agree project steps with the customer, coordinate project team to meet deadline ACHIVEMENTS: * Drive complicated technological projects according to the timescale * Increased Moscow region sales on 35% in a year period

FUNCTIONS: high level display optics technologies R&D outsourcing in Russia and CIS countries * Customer interest identification: negotiation, business correspondence, videoconferences * Marketing analysis: revealing new technological areas, identifying “bottlenecks” * Preparing and holding tenders: structuring proposals, preparing tender documentation, identifying, preparing business plan to customer, signing a contract with winners * Project management:project key stages development, cash-flow monitoring, risk assessment ACHIEVEMENTS: * Saved $150K on outsourcing * Timely delivered “know-how” and reports to the customer

FUNCTIONS: * Marketing sensing of laser medicine equipment and diagnostic methods: in-vivo (MRT, CT/PET, X-Ray ), in-vitro (blood and urine diagnostics). * Managed projects across the company involving R&D, manufacture and marketing. * Producing presentations (Eng, Russ.) * Finding investors. Developing selling strategy. Down-price negotiations with suppliers. ACHIEVEMENTS: * Designed the unique software interface (using FemLab 3.1 software) for accurate diagnostics and dosimetry of prostate cancer photodynamic therapy (PDT) * Found $80K for startup of PDT project development Identified bottlenecks in PDT setup development process * Brought PDT project to pilot scale stage on time

Faculty of Physics, Biophysics

Faculty of Physics, Managment department, Innovation Management

Russian President Academy, Design Project Managment

Stanford University, UX/UI, design research

Lomonosov Moscow State University, Department of Economy