•Developing marketing strategy for Russia and CIS countries •Implementation of marketing oriented approach to business development •Creating relationship marketing –commercial department •Market analysis and planning, commercial analysis •Developing and implementing products and promotion •Coordinate marketing initiatives for Russia and CIS countries •Preparing marketing budget •Evaluating advertising campaigns’ efficiency •Leading marketing team  (7 people) •Managing creative materials advertising and POS

•Development and implementation short and long-term marketing plans for Business Segment in Moscow Region. •Managing marketing pricing/product projects •Plan, optimize and coordinate advertising/ promotional/ PR campaigns •Market researches (analysis of necessity, setting goals, evaluation) •Briefing creative agencies •Managing all creative materials including packaging, advertising and POS

•Development and implementation short and long-term marketing plans of three main brands wine-Castel, Malesan; water-Cristaline (trade marketing, consumer promotions, events, sponsorship). •Working with the direct clients and distributors to achieve brands distribution and merchandising objectives; coordinate brands activities in off-, wholesale and regional sales channels. •Development of sales training programs for regional distributor management/sales force/clients. •Initiating, growing, and maintaining strong, mutually beneficial, productive working relationships with counterparts in headquarter and marketing/brand agencies (e.g., Country Sales/Marketing Manager, Account Management, Planning) and at the Client (e.g., Brand, Marketing Services). •Implementation market research programs and monitoring internal marketing indicators of the brands; analyze data related to the brands’ business (market research study, brand awareness, brand loyalty and consumption data, market share reports, media information, promotion performance, etc.)

•Planning and execution of company's channel strategy in accordance with international standards and fast changing IT market in Russia; •Development and implementation of consumer marketing programs which achieve a substantial increase in sales through two-tier channel; •Channel analysis and segmentation, selection of most suitable partners, product marketing with coordinated effort of several business departments within Hewlett Packard. The result is sales growth, increased efficiency of overall marketing spending and increased HP brand recognition; •Permanent cooperation and support of 1st tier partners Marketing Team on channel and new market development;

•Management of the marketing budget for the whole sector (the sector size is $200M in sales with a network of over 600 resellers); increased marketing spending effectiveness by developing and implementing ROI approach to marketing activities planning. As a result, marketing spending per unit sold decreased by 10%; •Supervision of sales and tele-marketing center at HP Russia: outbound consumercampaigns development and management, management of telemarketing center operations, development of standards and procedures for leads qualification and team management. As a result, there was a substantial increase in customer satisfaction and telesales revenues;

• EMBA, Strategic Marketing

• Department of Economics, Major: Finance and Stock market, • Master degree in economics

• Department of economics, Major: Economics, • Bachelor degree in economics

The Higher School of Economics, Moscow Russia, Master degree in economics

TOEFL, fluent